State of Technology in Education
The present conception of the state of educational technology used in my field is probably different than most in the class. I am new to education as I have been workingi n marketing and communications. Due to the rise in digital marketing, the advances in technology and the requirements of marketers to use this technology is considerable. To a point of being overwhelming some days. A good article by HigherEducation summarized the pressures of today’s marketer: Marketers Are Overwhelmed by the Growing Demands of Digital Marketing. To this end, the state of technology in Marketing is fairly cutting edge.
My most recent experience working as a Marketing Manager for a small college in rual C at Selkirk College, provides me the opportunity to look over the shoulder of our faculty and the technology available to them. There I see a difference in the use of technology and the overall grasp of technology by the faculty. I would predict out of the ~150 faculty, 98% are Digital Immigrants. I work with them through a Marketing Automation System (online helpdesk) for them to request help from our marketing team. There is such a gap in the overall technological skills to use this system, we are making help videos to walk staff through this.
The applications I see being used around our school are Moodle, Microsoft Office Suite, Novel Groupwise email, Creative Suite, Gimp, Google Drive & Hangouts, Drupal, Prezi, T4 CMS, WordPress, Social Media sites and Sharepoint.